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What Are the Advantages of Mobile Apps?



Mobile phones are getting more and more powerful all the time. But people don’t always think about the actual technology itself. One of the key selling points of any modern mobile phone is the presence of apps.


A lot of people underestimate the power of mobile apps. They’re great for personal lives, which is something many people understand. But how good is it from a business standpoint? The answer: very, very good.


Anyone involved in business should be considering the advantages of mobile apps. Here are the key points you should be thinking about.



It Strengthens Personal Links



When you have an app on your phone, that app can more easily become part of your everyday life. And when that happens, you feel more personally invested in whatever business the app promotes and represents. Take a look at Facebook, for example. Imagine if Facebook had been completely confined to desktop computers. Back in the day, people had to wait to get home from work, school, or days out to share things on Facebook. But now people can use their mobile phone to share things instantly. It makes Facebook feel more like part of their daily lives, less like a thing they will devote an hour or two to later in the day.






Easy Access



What promotes strong sales more than easy access to the products on sale? Commercial businesses with a store app usually sees sales increase significantly. The fact is that most online browsing is done via mobile phone. Soon, the majority of ecommerce business will be done in the same fashion. Having such quick and easy access also promotes impulse buying. Understandably, however, not everyone will praise that. If you want to build an ecommerce app, you will need to do so responsibly.




There Are Plenty Of Precedents For Good Mobile App Design



Back in the early days of smartphones, making apps was a little trickier. Sure, some of the first apps that came out got to capitalize on the lack of competition. But there were plenty of developers out there who tried to build a specific app design and failed. It’s only over years of mobile app development that we’ve figured out what works; what is more intuitive for consumers. These days, there are plenty of examples of popular mobile apps that help point us in the right direction. You can use an APK downloader to get such apps for reference.




Notifications vs Email


Email is always going to be useful for businesses. Some may think that it’s something businesses only needed to do in the 90s or early 2000s. But this is far from the truth. Email marketing, as well as subscriber lists, are still extremely useful tools. Having said that, a lot of people are paying less attention to emails.

More and more well-meaning business emails are also ending up in junk folders, even if consumers want those emails. But if someone has an app on their phone, the related business can send notifications directly to that consumer’s phone. This is called push notification functionality, and it’s a key benefit of mobile apps.

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